Forbes | Project Slice Organizes Your Online Shopping

By Tomio Geron / May. 26 2011 – 9:04 am 

Managing online purchases can be the digital equivalent of digging through a scattered pile of paper receipts.

A new company, Project Slice, seeks to help people organize their online purchases. The company scans emailed receipts and then organize them on the Slice website. People can then see when items are scheduled to be delivered, as well as information about when warranties expire and how long they have to return an item.

More importantly perhaps, it provides a broader view across all of a consumer’s different merchants, such as, eBay, Groupon and LivingSocial, so that consumers do not have to check a number of different websites to find purchasing information. That is not only good for consumers to keep track of all their purchases, but also presumably a bonanza for Slice to market products and services to its users.

The technology sounds somewhat similar to Tripit, which organizes travel information by scanning email itineraries. It’s also in the online personal finance space as companies like Intuit’s Mint, which tracks spending, and Pageonce, which tracks bills.

The company’s first product is an app within Yahoo Mail called All My Purchases, which analyzes any email receipts within a person’s inbox. Slice has further products coming soon, which presumably include integration with other email providers.

Project Slice has raised $9.4 million in Series A financing led by DCM and Lightspeed Venture Partners, with participation from former Bebo CEO Michael Birch, Floodgate [sic], Eric Schmidt‘s Innovation Endeavors and Rick Thompson.


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