by Sarah Kessler | March 29, 2012
Apple isn’t one to elaborate on sales of its new products, but a startup called Slice that handles online shopping data has captured an interesting snapshot of new iPad sales nonetheless.
New iPad buyers, according to this snapshot, have so far been most likely to opt for the classic black model over the white model, live in California and purchase either the most-expensive or least-expensive model.
The most popular app downloaded among them? An email client called Sparrow — for iPhone.
Slice had access to about 2,600 new iPad receipts because it manages shipping and purchase information for customers by analyzing their inboxes.
Here’s what the startup learned from taking a closer look at those shipping slips:
- Customers in California bought more new iPads than those in any other state. Other states that purchased the largest portions of new iPads in the sample include New York, Texas, New Jersey and Alabama, in that order.
- Black iPads were more popular than white iPads. About 65% of Slice customers who bought new iPads opted for the classic look.
- Buyers aimed either high or low. The most popular new iPad models were the most basic option — the 16GB Wi-Fi Only model — and the 64GB Wi-Fi + 4G model.
- Most buyers didn’t pay for 4G. About 57% of Slice customers who purchased iPads opted for the Wi-Fi only model.
- The most popular app among new iPad owners was an email client … for the iPhone. Of all the apps new iPad owners in Slice’s userbase downloaded, the most common was the email client Sparrow — which is odd, because the app does not yet have an iPad version (among all Slice users, Sparrow came in second place). The runner-up app was iPhoto, followed by OMGPOP’s insta-hit Draw Something.
Slice’s snapshot isn’t a scientific study. A scientist would, for instance, account for the distribution of Slice customers when tallying the hotspots for new iPad orders (though Slice says its users are distributed state-by-state “virtually perfectly in alignment” with the U.S. population). A statistics expert would also select a sample from all new iPad buyers rather than just Slice’s customer base.
What Slice’s data do show, however, are the decisions that 2,600 people made when ordering the newest Apple tablet.
Did any of these numbers surprise you? Let us know in the comments why or why not.