October 7, 2012 by Seth Fiegerman
When it comes to daily deals, nothing is as attractive as an offer for half-off at Starbucks.
Google Offers’ deal for a half-priced $10 gift card to Starbucks in April was the most popular daily deal of the first six months of this year, according to a new study from Slice, a smartphone app that tracks online purchases. It’s not too surprising considering that Starbucks is a hugely popular national brand. In fact, LivingSocial launched a similar Starbucks promotion in September, which went on to be its best-selling deal of all time.
Slice’s data also shows that the number of daily deal purchases consumers make varies by location. Tech hubs like Seattle and San Francisco have a significantly higher ratio of deals purchased per person than cities like Detroit and St. Louis in the middle of the country.
Daily deal buying habits also vary somewhat by the day of the week. Overall, consumers are most likely to purchase a deal in the middle of the week on Wednesday and Thursday and least likely to purchase a deal over the weekend. Perhaps daily deal companies like Groupon and LivingSocial should schedule their promotional email blasts accordingly.
Infographic courtesy Slice